My Cause, My Cleats a Touchdown

MCMC HeaderImage

chelleeLooks like the NFL has embraced what we like to call the Doing Good is Good BusinessTM mentality! This weekend, over 500 NFL players used their platform as professional athletes to raise awareness about causes that are important to them by wearing custom-designed cleats to represent the causes.

Although I’m unsure why they chose the cleats as the customizable portion of a player’s uniform for this campaign, it’s very fitting. A cleat is defined as material on the sole of a shoe, designed to prevent the wearer from losing their footing. I tend to think that giving back does come from a heart place, or one’s soul, so to speak. And as a person reflects on what really matters, they are able to stay grounded, never losing their footing.

screen-shot-2016-12-05-at-3-28-39-pm

It’s all a part of the NFL’s My Cause, My Cleats campaign. Players were able to showcase their cause further through features on The Players’ Tribune. Additionally and most important, players have the opportunity to raise funds for their cause by auctioning their cleats off.

screen-shot-2016-12-05-at-3-29-48-pm

This is a touchdown in my opinion. Here are several things the NFL and the participating athletes has going for them:

  • Effective PR – Each of the athletes has something positive featured about them off the field
  • Great Social – Highly effective and consistent use of a hashtag in their social – #mycausemycleats – players, league, charities all promoted it
  • Stellar Media Coverage – Campaign was covered during each tv broadcast nationally and in local media

screen-shot-2016-12-05-at-3-28-53-pm

I am hopeful that the NFL continues the program in years to come and that the players continue to use their platform for doing good throughout the year (not just during the season).

screen-shot-2016-12-05-at-3-29-17-pm

The impact they are making within one weekend is already amazing, imagine what can be done over many, many years!

screen-shot-2016-12-05-at-3-30-08-pm

Capture Marketing is a public relations and events agency experienced in developing creative solutions on behalf of corporations, foundations, professional athletes and other celebrities. We believe that Doing Good is Good Business™ (DGIGB) and partner with our clients to advance their cause marketing initiatives.

LinkedIN – Tactics you can apply TODAY!

LinkedIn Header

tracie

O.K., I’m going to admit a dirty little secret… When I first joined LinkedIn, I did it out of necessity as opposed to utilizing it as a powerful tool in making connections to enhance my career. Early adopters touted that LinkedIn would replace the resume as we know it and warned that if you weren’t “on it,” it would be a poor reflection of one’s level of professionalism. So, you could say I jumped off the proverbial bridge because everyone else was doing it.

BUT I’ve learned a lot since joining LinkedIn and beginning to embrace it as an important social and professional network. My growing knowledge of LinkedIn has greatly benefited both me and my clients as I often execute a personalized social strategy on their behalf across multiple platforms. Here’s what I’ve learned about why we should implement a content strategy on LinkedIn, how LinkedIn serves as much more than just a resume and what tactics you should use to grow your network.

FACT1

header1

  • LinkedIn is the world’s largest professional network with more than 433 million members in 200 countries
  • 92% of B2B buyers engage with sales professionals who are known as industry thought-leaders
  • Buyers are 71% more likely to engage with a salesperson if the salesperson mentions specific information relevant to their current job
  • According to a survey of B2B buyers or influencers, only 4% had a favorable impression of a salesperson who reached out cold, but 87% had a favorable impression of a salesperson who was introduced to them through someone in their professional network

These facts are proof that LinkedIn should be leveraged to your advantage. How, you ask? Execute on a solid and consistent strategy containing the following simple, but highly effective tactics.

header2

  • Utilize LinkedIn Groups – Participation in group conversations is a great way to present your thought leadership to those you aren’t already connected to. Find “Groups” under “Interests” within LinkedIn.
  • Use InMail – Did you know that a personal message received in LinkedIn has a much greater chance of getting a response versus an email? It’s due to the fact that on LinkedIn we’re able to see a picture and experience of the sender, trusting the intention more than an email coming from a complete stranger.
  • Publish Personalized Posts – Whether you’ve got words to inspire people daily, quick tips to make people’s lives easier, or an educational article to share… Do it by publishing a post on LinkedIn. When you do this, everyone in your network gets notified that you’ve published a post.
  • Engage in Others Posts – Every time you interact with someone, either liking or sharing your thoughts, it’s another way to be in front of them. When you consistently take opportunities to share your industry insight, you gain credibility as the go-to resource within your field.
  • Utilize Notifications – There’s a fun little box in the upper right-hand of your LinkedIn page that lists notifications regarding people in your network. So instead of having to search for the news by scrolling, they’re automatically stacked there for you, inviting interaction.

header3

Don’t be a dead-end LinkedIn user like I used to be. Join me in taking advantage of the tool to help you! You can start that by taking time to create your Monday through Friday plan to implement a mixture of the above tactics so that your use of LinkedIn will benefit you. Maybe Monday you are very active in your groups. Maybe Tuesday you focus on sending new InMail messages. Regardless of how you put this plan together, your everyday commitment to the plan is going to help you grow connections and leverage LinkedIn to help you enhance your career. I promise!

header4

If you are interested in learning more ways to leverage LinkedIn and also receive a LinkedIn strategy template for your company, Capture has a two-hour session on leveraging LinkedIn. Let us know, we’d be happy to work with you!

Capture Marketing is a public relations and events agency experienced in developing creative solutions on behalf of corporations, foundations, professional athletes and other celebrities. We believe that Doing Good is Good Business™ (DGIGB) and partner with our clients to advance their cause marketing initiatives.

Women of Influence Symposium Recap

Networking Header Image

chellee

There’s something so special and inspiring about women gathering together to encourage and empower one another to be better versions of themselves. It blows me away! That’s how I felt when I was among 450 women in Milwaukee attending the Milwaukee Business Journal’s Women of Influence Confidence Symposium… Blown away.

Among the keynote speakers was Jennifer Bartolotta, Founder and CEO of Train-2-Gain. Her presence wasn’t only powerful and inspiring, she was also vulnerable and confident while sharing her personal life and what she’s gained from those experiences, completely relatable and authentic!

JBarto

Here are the things I learned from her that keep running through my mind since hearing her speak on Friday:

The 3 C’s – Concept Clarity, Confidence and Connect. These are the keys to being successful, not only as a professional, but most importantly in your life overall.

header1

Own your brand… Personally and professionally because people buy products and services from people, not companies. So, get comfortable and confident with talking about yourself. It’s also important to remember that it’s not only what you say, but also what you’re not saying that makes an impression as 93% of people perceive us based on our non-verbal actions.

header2Our self-confidence is formed by bullies, external influences, and what we do to ourselves. When one of these three factors touches your life you have three choices: let it define you, let it destroy you or let it strengthen you. If we choose to wake up and decide to live a happy and intent-filled life every morning, any experience that comes our way can strengthen us.

header3

As humans, we are designed to connect with others. When connecting, we must take the time to really listen. Listening helps us understand how we can best communicate to the person with which we are trying to make a connection. Also remember that everyone we connect with is someone we can learn something from.

These keys were great reminders for me of what the most important focus should be in business and in life and I couldn’t wait to share some of the highlights with those who weren’t able to attend the conference… Because that’s what we should be doing, building one another up.

Capture Marketing is a public relations and events agency experienced in developing creative solutions on behalf of corporations, foundations, professional athletes and other celebrities. We believe that Doing Good is Good Business™ (DGIGB) and partner with our clients to advance their cause marketing initiatives.

Capture Continues Partnership with JJ Watt Foundation

15136024_1293661363997557_3537078520087750822_nProud to be continue our partnership with the JJ Watt Foundation for the 5th JJ Watt Charity Classic!

Capture Marketing is a public relations and events agency experienced in developing creative solutions on behalf of corporations, foundations, professional athletes and other celebrities. We believe that Doing Good is Good Business™ (DGIGB) and partner with our clients to advance their cause marketing initiatives.

#TBT to Capture’s Open House

dsc_0298#TBT to last Thursday… Capture’s Open House! It was an amazing night and reminder of how much has happened since Capture has opened its doors five years ago and we’re so excited to see what the future has in store.

Thank you again to everyone that came to the Open House to celebrate with us! #DGIGB