ESPN Wisconsin is proud to announce a multi-year partnership with Kollege Town Sports, one of the country’s largest Adidas distributors based in Madison. Kollege Town Sports is one of the largest creators and suppliers of team apparel, corporate wear, fundraising materials and more.
“We’re very excited to be partnering with such seasoned professionals with longtime roots in southern Wisconsin,” ESPN Madison general manager Ken Rovak said. “We’re very excited to be working with the Handlen family again and look forward to partnering with Adidas, the same company that sponsors all of the clothing and merchandise the Badgers wear on game day.”
The partnership between ESPN Madison and Kollege Town Sports is a perfect match between two hard-working, sports-savvy enterprises. The collaboration is one that will allow both Kollege Town Sports and ESPN Madison to thrive in a sports-driven city, one that loves its Badgers and its local prep sports scene.
Kollege Town Sports will sponsor the ESPN Madison street team, an interactive crew visible at hundreds of local events throughout Madison. Kollege Town Sports is also a presenting sponsor of ESPN Wisconsin College Game Day, a two-hour tailgate and pregame broadcast leading into every Badgers home football game.
The partnership also expands Kollege Town Sports’ presence on PrepMania, a weekly on-air and on-site show covering Madison high school area teams during the respective fall, winter and spring athletic seasons.