Capture client, Kollege Town, announces partnership with Ride Backwards

Kollege Town Sports announces a partnership with Ride Backwards (a quality firefighter athletic wear website).  Mia Zierk, founder of the site, has joined the sales team at Kollege Town Sports and will continue to develop all creative phases of the site, with Kollege Town Sports handling production and fulfillment.

“We are very excited to be partnering with Mia and Ride Backwards. I’ve yet to be around a more passionate and genuine person,” stated Vice President, Jeff Handlen. “Her caring, creative efforts are acknowledged by her loyal customers continuous support of Ride Backwards. With taking the product fulfillment task off of Mia, we are excited that she can have more time to create and get out to see firefighters, fire departments and other events all over the country.”

With a company tagline of “Where Tradition Meets Technology,” Ride Backwards operates with a simple but powerful philosophy – to take the tradition and everything firefighters love about the job and put it into the apparel.  Knowing that the majority of firefighters are current or former athletes, Ride Backwards combined the industries to make apparel that firefighters are excited to wear.  Using strong, classic and positive images on its apparel, Ride Backwards promises to “bring our best to the bravest”.

According to Zierk, bringing its best meant forming a partnership with Kollege Town Sports.  “Ride Backwards couldn’t have found a better situation than to be able to join forces with the Kollege Town family.  They value quality and service as highly as we do,” said Zierk.  “We know firsthand their commitment to relationships that endure and what type of results that produces.  Ride Backwards is proud to be ‘all in’ with Kollege Town.”

For more information about Ride Backwards and its featured brand, Adidas, visit

For more information about Kollege Town Sports, visit

Kollege Town is your local source for corporate and team apparel, equipment, and fundraising and a proud adidas dealer. Our combination of service, industry expertise, and commitment to being the best makes us your #1 supplier. Screen-printing, embroidery, applique and laser etching available.